Data security is a fundamental pillar of our platform. From the outset, our architecture was designed to ensure that no sensitive information is collected and that user data remains protected and non-identifiable at all times.
We do not collect sensitive user data, such as names, emails, or personal documents. The information we do receive, like emails or identification numbers (PII - Personally Identifiable Information), already arrives on our platform as an irreversible cryptographic hash.
This means the original data is never transmitted to or stored in our systems. The result is an anonymous identifier that allows us to group behaviors and audiences without ever knowing who the actual user is.
Why is this secure?
All data, whether they are anonymous identifiers or information about campaigns and ads, is handled with the highest security standards:
Access to data is strictly controlled and limited to a select group of senior engineers and analysts. Every access is audited and monitored, and permissions are granted based on the principle of least privilege, meaning each person has access only to what is strictly necessary to perform their job.
This combination of non-identifiable data, end-to-end encryption, and rigorous access control ensures that your information and that of your customers are always secure.