| Advertiser |
Companies, sellers, or individuals who promote their products, services, or ideas through campaigns. |
| Publisher (Retailer) |
The entity that owns and operates the digital platform (website, app) and makes ad spaces available. |
| Campaign |
An action created by an advertiser to promote products and generate conversions (sales). |
| Impression |
Counted each time an ad is displayed on the user’s screen. |
| View |
Counted when an impression becomes visible on the user’s screen for a specified time. |
| Click |
User interaction by clicking on an ad to be redirected to the landing page. |
| Conversion |
A valuable action generated by an ad, typically a sale. |
| Ad Revenue |
Revenue earned by retailers from monetizing their ad spaces. |
| Sales Revenue |
Total revenue a company obtains from the sales of products or services. |
| CTR (Click-Through Rate) |
Formula: (Clicks / Impressions) * 100. Measures the attractiveness of an ad. |
| ROAS (Return on Ad Spend) |
Return on Advertising Spend. Formula: Revenue Generated by Ads / Advertising Cost. |
| Conversion Rate |
The percentage of conversions relative to the total number of clicks or visits. |