This document details the integration with the Retail Media API, the central connection point between the VTEX Ads solution and the retailer’s (publisher’s) platform. The solution was developed under an API-first concept, ensuring total flexibility for retailers to integrate and display ads on any digital channel: e-commerce, marketplace, app, or even on physical totems and screens (Digital Signage).
Our architecture is cookie-less, meaning we do not rely on third-party cookies. Identification and targeting are based on proprietary identifiers (user_id, session_id) and first-party data, ensuring a robust solution that complies with new privacy policies and is prepared for the future of digital retail.
Through this REST API, your platform will be able to: